Clients look to Apexx Group to profitably grow sales — whether that requires discovering new markets and segments, finding or building a better way to get to market (distribution and/or sales channels), improving marketing and sales technology, generating new leads, employing cutting-edge marketing automation systems or actually taking product to the market. Growth is delivered through following principles:

One

Apply strategic experience

When defining a strategy for growth, Apexx critically considers all the data points and decisions that should influence “where to play” and “how to win,” and include the following:

  • Current market segments and channels
  • Brand strength
  • Product and market economics
  • Company history and culture
  • Competitive environment
  • Strength of product and service offerings
Two

Employ diagnostic tools to provide a factual basis for decision-making

Through a variety of proven tools it is easier to understand how customers or prospects behave, why they behave the way they do, what they value and need, what competitors are doing to make a difference in the market, and how a sales channel behaves. A small sample of the tools Apexx uses includes:

  • New Market Identification & Entry Strategies
  • Business Development & Lead Generation Diagnostics
  • Digital Marketing Strategy & Design
  • Marketing Materials Effectiveness Audit
  • Customer Trust & Loyalty Surveys
  • SEO/SEM Snapshot & Assessment
  • Data Driven Revenue Growth Analytics
  • Multi-channel Strategy & Design
  • Channel Assessment, Research & Design
Three

Provide functional expertise

Developing an integrated channel model and executing a program requires a broad set of specific functional expertise. Apexx has varied expertise and resources including:

  • Market & Customer Analytics
  • Go-to-Market Models
  • Market Research
  • Marketing Communications
  • Product Development & Marketing
  • Sales Compensation & Management
  • Channel Management
  • Website Development
  • SEO / PPC Management
  • Inside Sales Management
  • Social Media Management
  • Content Development 
  • Lead Generation & Management 
  • Sales and Marketing Automation
Four

Help ensure success in execution

Apexx ensures successful growth by staying involved through each step, from forming a sound strategy to developing an excellent tactical design, to the effective execution. Since one of the partners is always personally involved in the execution of any engagement, Apexx is driven to continuously improve performance.

Five

Build lasting client relationships based upon success and trust

Every decision is made in consideration of value to our clients. When evaluating key business areas for a client, the question always asked is “What would I do if this were my business?” This allows Apexx to be certain that strategy and tactics are always in the clients’ best interests.