Missed Opportunities

Are you Missing Out on These Four Opportunities for Growth? Company growth strategies run the gamut from entering new markets and developing new products to reducing supply chain costs and increasing profit margins. Most often, companies are so focused on over-the-fence opportunities that they don’t see the goldmine of opportunity …

Identifying Drivers of Customer Loyalty

While net promoter score and loyalty have been used to help businesses set a strategic path forward, there is also a strong link between predicted customer loyalty and the customer’s actual buying behavior.While this particular article focuses on loyalty, it is important to understand that when customer trust and loyalty …