Apply strategic experience
When defining a strategy for growth, Apexx critically considers all the data points and decisions that should influence “where to play” and “how to win,” and include the following:
- Current market segments and channels
- Brand strength
- Product and market economics
- Company history and culture
- Competitive environment
- Strength of product and service offerings
Employ diagnostic tools to provide a factual basis for decision-making
Through a variety of proven tools it is easier to understand how customers or prospects behave, why they behave the way they do, what they value and need, what competitors are doing to make a difference in the market, and how a sales channel behaves. A small sample of the tools Apexx uses includes:
- New Market Identification & Entry Strategies
- Business Development & Lead Generation Diagnostics
- Digital Marketing Strategy & Design
- Marketing Materials Effectiveness Audit
- Customer Trust & Loyalty Surveys
- SEO/SEM Snapshot & Assessment
- Data Driven Revenue Growth Analytics
- Multi-channel Strategy & Design
- Channel Assessment, Research & Design
Provide functional expertise
Developing an integrated channel model and executing a program requires a broad set of specific functional expertise. Apexx has varied expertise and resources including:
- Market & Customer Analytics
- Go-to-Market Models
- Market Research
- Marketing Communications
- Product Development & Marketing
- Sales Compensation & Management
- Channel Management
- Website Development
- SEO / PPC Management
- Inside Sales Management
- Social Media Management
- Content Development
- Lead Generation & Management
- Sales and Marketing Automation
Help ensure success in execution
Apexx ensures successful growth by staying involved through each step, from forming a sound strategy to developing an excellent tactical design, to the effective execution. Since one of the partners is always personally involved in the execution of any engagement, Apexx is driven to continuously improve performance.
Build lasting client relationships based upon success and trust
Every decision is made in consideration of value to our clients. When evaluating key business areas for a client, the question always asked is “What would I do if this were my business?” This allows Apexx to be certain that strategy and tactics are always in the clients’ best interests.